Collagen supplements have surged in popularity in recent years as consumers flock to them for their reported beatifying benefits and protein content, which is seeing brands respond with new offerings like the Dose & Co. Beauty Collagen Drink.
The ready-to-drink (RTD) collagen beverage range features 2,500mg of Version Bioactive Collagen Peptides in each 250ml can that includes both type I and type III collagen. The drink also features hyaluronic acid, vitamin C and zinc for further nutritional support with each serving containing 23-calories for a permissible nutritional profile. The drinks come in two flavors including Lime & Mint and Raspberry & Pomegranate.
The Dose & Co. Beauty Collagen Drink has a sparkling recipe, comes in at £2.50 per serving and can be purchased online and at Holland & Barrett in the UK.
Key Themes Behind This Trend
- Beauty-boosting Beverages
- Functional drinks are expanding beyond hydration into skin health, creating white space for products that merge cosmetic claims with everyday refreshment occasions.
- Low-calorie Collagen Cans
- Permissible nutrition formats are making supplement routines feel lighter and more convenient, opening room for indulgent-yet-functional beverages with minimal calorie impact.
- Sparkling Supplement Formats
- Carbonated ready-to-drink formats are reframing wellness supplementation as a social and sensory experience, supporting premium positioning in mainstream beverage aisles.
Where This Applies
- Functional Beverages
- The category is moving toward targeted benefits such as beauty, immunity and joint support, enabling brands to differentiate through clinically associated ingredients in convenient formats.
- Nutricosmetics
- Ingestible beauty products are becoming more accessible through retail beverage channels, signaling potential for crossover between skincare routines and food-and-drink consumption.
- Health Retail
- Specialty wellness retailers are serving as launch platforms for functional consumables, giving emerging brands credibility while bridging supplement shelves and chilled drink displays.
