Gold Collagen named British fashion designer Amanda Wakeley as the new face of Forte Ageless, its bestselling liquid collagen supplement and most advanced formulation. The peach, lychee and mango-flavoured drink contains 23 active ingredients, including 12 g of hydrolysed marine collagen, hyaluronic acid, elastin, ceramides, vitamins and minerals.
The formula features Gold Collagen’s patented NUTRIGLOW® and ANTIOXIDANT COMPLEX® and is supported by three published clinical trials. A double-blind, placebo-controlled study involving 120 participants reported improvements in skin elasticity, pigmentation and perceived youthfulness after three months of daily use. The supplement is also preservative-free, sugar-free, lactose-free and gluten-free.
For consumers, Forte Ageless offers a convenient ingestible beauty option designed to support skin hydration and elasticity alongside hair and nail radiance. Wakeley’s appointment strengthens the product’s positioning among fashion- and wellness-conscious consumers seeking premium, clinically backed beauty supplements.
Image Credit: Gold Collagen
Key Themes Behind This Trend
- Ingestible Beauty
- Clinically supported collagen drinks are expanding beauty routines beyond topical products, creating white space for premium formats that connect skincare outcomes with daily wellness habits.
- Celebrity Wellness Positioning
- Fashion and lifestyle figures are strengthening credibility for beauty supplements, suggesting opportunities for brands to pair aspirational identity with science-led product claims.
- Evidence-based Anti-aging
- Published trials and patented complexes are becoming key differentiators in longevity-focused beauty, opening room for products that blend measurable efficacy with indulgent sensory experiences.
Where This Applies
- Beauty and Personal Care
- The rise of liquid collagen reinforces a shift toward inside-out skincare, with potential for hybrid product portfolios that merge cosmetics, nutrition and dermatological science.
- Nutraceuticals
- Marine collagen, hyaluronic acid and antioxidant blends highlight growing demand for targeted functional supplements, encouraging more specialized formulations for appearance-driven health benefits.
- Luxury Wellness
- Premium flavors, clinical validation and fashion-led endorsements are elevating supplements into lifestyle status products, signaling space for high-end wellness brands to compete through exclusivity and trust.
