7 Brew, the drive-thru coffee concept, is expanding into the protein category with the addition of a new liquid collagen protein boost option.
Designed to be added to any beverage, 7 Brew's new liquid collagen protein boost option allows customers to add 15 grams of collagen protein to their drink of choice. This means you can add the collagen boost to everything from engery drinks and smoothies to matcha, lemonade, and coffee. The product officially launched on August 1st at 7 Brew locations in the Dallas-Fort Worth area in response to growing customer interest in customizable beverages with added protein. However, there is no word yet on whether the company intended to make the liquid collagen protein boost available beyond the Dallas-Fort Worth market.
Image Credit: 7 Brew
What's Driving This Trend
- Functional Beverage Customization
- Personalized add-ins like collagen protein are reshaping drink menus by turning everyday beverages into wellness-oriented products with premium pricing potential.
- Protein-enhanced Refreshments
- Collagen boosts in coffee, lemonade, smoothies, and energy drinks reflect rising demand for convenient nutrition formats beyond traditional shakes and bars.
- Drive-thru Wellness Add-ons
- Fast-service beverage chains are blending speed with health benefits, creating new space for impulse-driven functional upgrades in daily routines.
Who This Affects Most
- Beverage Retail
- Customizable protein boosts introduce differentiation for coffee and drink chains competing on both flavor variety and functional benefits.
- Health and Wellness
- Collagen-infused drinks connect beauty, fitness, and nutrition trends in a format that fits mainstream consumer habits.
- Foodservice Technology
- Menu systems and ordering platforms gain relevance as brands manage expanded customization options across drive-thru and digital channels.
