Archives by Marie-Stella-Maris is a typographic art installation created by the mineral water and skincare brand. The company's first retail space chronicles their history and vision that takes a 'one for one' approach to its sales.
When selling their products, "Marie-Stella-Maris donates a fixed amount of funding towards clean drinking water worldwide for each bottle purchased." After success in the mineral water marker, the company has branched out into custom soaps that follow a similar retail concept.
Located in central Amsterdam, the brand's first-ever shop presents its natural care products on the ground floor. "These products are backlit by the interior's cinema wall, a piece that details the human right to clean drinking water, sanitation and hygiene."
What's Driving This Trend
- Archival Retail Environments
- Opportunity to create immersive retail spaces that showcase brand history and values.
- One for One Sales Model
- Disruptive innovation opportunity to incorporate social impact into product sales.
- Customized Sustainable Products
- Potential to offer personalized and eco-friendly products that align with consumer values.
Who This Affects Most
- Mineral Water and Skincare
- Opportunity to integrate charitable initiatives and create retail spaces that engage customers in brand narratives.
- Cinema and Visual Arts
- Innovative potential to enhance retail experiences through multimedia installations.
- Clean Drinking Water Solutions
- Potential to collaborate with brands and retailers to promote access to clean drinking water while offering sustainable products.
