Entitled "Rococo", this opulent editorial for Marie Claire China pays homage to the era's infamous icon Marie Antoinette. Model Ali Stephens channels the glamorous icon in a washed out portrait set that is inspired by the 18th-century art movement of the same name.
The "Rococo" Marie Claire China beauty story by photographer Amber Gray graces the Asian publication's January issue. While hairstylist Yoichi Tomizawa gives the model a range of sculptural up-do looks, makeup artist David Tibolla recreates Marie Antoinette's signature and over-the-top cosmetic looks.
Tibolla highlights paled out face powder applications that are paired with bold pink lips, technicolored eyeshadow looks and doll-like blush hues that are a punk-rock inspired take on Rococo opulence. Moreover, stylist Yana Kamps opts for a lace and crystal-clad wardrobe that complements a series of dramatic beauty looks.
Key Themes Behind This Trend
- Rococo-inspired Fashion
- Disruptive innovation opportunity: Develop sustainable and eco-friendly fabrics and materials that capture the opulence and intricate details of Rococo fashion.
- Revival of Historical Icons
- Disruptive innovation opportunity: Use technology and artificial intelligence to create virtual reality experiences that allow users to interact with historical figures like Marie Antoinette.
- Glamorous Punk Makeup
- Disruptive innovation opportunity: Create a line of high-performance, cruelty-free and sustainable makeup products that combine bold punk aesthetics with luxurious and over-the-top cosmetic looks.
Where This Applies
- Fashion
- Disruptive innovation opportunity: Integrate technology into fashion design, such as the use of 3D printing and augmented reality, to create unique and customizable Rococo-inspired garments.
- Beauty
- Disruptive innovation opportunity: Develop innovative beauty tools and gadgets that help users recreate the intricate and flamboyant makeup looks of historical icons like Marie Antoinette.
- Photography
- Disruptive innovation opportunity: Explore the use of artificial intelligence and machine learning algorithms in photography to automatically enhance and retouch Rococo-inspired images with precision and accuracy.
