Although the descriptors 'breezy' and 'fierce' may seem to contradict each other, those are exactly the words for the Marella Fall 2013 ad campaign. First of all, the breezy aspect can be taken quite literally considering that actress and model Milla Jovovich's hair is slightly windswept. Nevertheless, her attitude is as laidback as it is fierce. Secondly, the outfits are made for a colorful femme fatale, which the brunette beauty channels flawlessly.
The Marella Fall 2013 ad campaign was shot by photography duo Inez van Lamsweerde and Vinoodh Matadin. Not only does the Ukrainian-American looker showcase a range of comfy knits, leather pants and tailored outerwear, she also shows off a bag collection she happened to co-design.
What Makes This Trend Stand Out
- Colorful Femme Fatale Fashion
- Disruptive innovation opportunity: Creating bold and vibrant designs that empower women to embrace their fierce and confident side.
- Windswept Hair Aesthetic
- Disruptive innovation opportunity: Developing innovative hair products and styling techniques that allow for effortless and natural windswept hairstyles.
- Celebrity Co-designed Collections
- Disruptive innovation opportunity: Collaborating with celebrities to co-design fashion collections that resonate with their personal style and attract a dedicated fan base.
Sectors Adopting This
- Fashion
- Disruptive innovation opportunity: Incorporating technology such as smart fabrics and wearable tech into fashion to enhance comfort, aesthetics, and functionality.
- Photography
- Disruptive innovation opportunity: Exploring new photography techniques and equipment advancements to capture unique and captivating visuals that elevate brand campaigns.
- Accessories
- Disruptive innovation opportunity: Introducing eco-friendly and sustainable materials into accessory designs to meet the growing demand for conscious fashion choices.
