Marco Sousa Santos, a Portuguese designer who's known for his modern creations, is responsible for the 'Barca Lounge Chair' made fro Branca, a furniture brand that's based in Lisbon.
Using Iroko and Ash wood, Marco Sousa Santos constructs the chairs by utilizing a handcrafted technique -- ensuring that each is manufactured with the finest quality. What makes the pieces standout however is the unique shape that they take on, with the the curvaceous parts coming together to form a highly sleek look that does away with any unnecessary components that might detract from its modernity.
Although primarily meant for outdoor use, Marco Sousa Santos' durable design is easily integrated into the homes of its consumers as well.
Key Themes Behind This Trend
- Versatile Outdoor Furniture
- The trend of designing outdoor furniture that can also be used indoors offers opportunities for furniture companies to appeal to customers looking for adaptable pieces.
- Handcrafted Modern Design
- Combining traditional handcrafted techniques with modern design offers a unique selling point for designers and furniture companies.
- Sustainable Materials
- Creating furniture using sustainable materials like Iroko and Ash wood can be a disruptive innovation opportunity for furniture companies, appealing to eco-conscious customers.
Where This Applies
- Furniture Design
- Furniture designers have the opportunity to create innovative designs that cater to customers looking for versatile pieces of furniture for both indoors and outdoors.
- Outdoor Furniture Retail
- Retailers who offer outdoor furniture that can also be used indoors can appeal to a wider customer base and increase sales by marketing the versatility of the products.
- Sustainable Materials Manufacturing
- Manufacturers who use sustainable materials like Iroko and Ash wood to produce furniture can create a unique selling point for their products and attract eco-conscious customers.
