Enhanced Comfort Versatile Chairs

Marcello Zillani Designs the Icon Chair for Mara

Marcello Ziliani designs a new variation of the Icon chair for the Italian imprint Mara with a highlight on its flexible polypropylene material. This is optimized to enhance the overall comfort of the chair with a versatile silhouette.

The new version features the same armrests to embrace the seater as the previous design but it is reinterpreted in a polypropylene plastic shell -- this ensures that it can be used in outdoor environments as well. The shell has more properties due to its greater elasticity which is carefully connected through the seat, armrest, and backrest for more comfort and movement to support a healthy sitting structure. The chair comes in five colors: Terracotta, Green, Light Blue, Black and White.

Image Credit: Mara

Flexible Materials
The use of flexible polypropylene material accommodates diverse seating needs while enhancing comfort and utility.
Outdoor-friendly Furniture
Integrating weather-resistant polypropylene materials into furniture designs enables versatile usage in various environments.
Ergonomic Design
Introducing elasticity and adaptable support in chair components improves ergonomic qualities for healthy sitting habits.

Industries Being Reshaped

Furniture Manufacturing
Innovative materials like polypropylene drive the creation of multi-functional and comfortable furniture.
Outdoor Furniture
Development of outdoor-friendly designs widens market appeal and usage scenarios for furniture brands.
Home Furnishings
The adaptation of ergonomic and flexible design principles enhances consumer satisfaction in home seating products.
SCORE
3.3 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, South America, Europe, Asia, Africa
GENERATION
  • Gen Alpha
  • Gen Z (primary audience)
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 46%
Activity 19%
Freshness 33%