Soothing Wall-Mounted Illuminators

The Upton Wall Lights Come in Three Styles

The Upton wall lights are a series of illuminators for the home created by Michael and Mariel Upton that will provide soft lighting that's charming yet approachable. The lights come in three styles to choose from including the HERU, CUNA and MARA, which are each oval-shaped and crafted with pieces of plywood upcycled from the skateboard industry as factory seconds. The lights thus maintain a seven-ply wooden construction that focuses the illumination onto the wall itself where it will reflect to provide a soft, warming glow that will elevate the ambient appearance of the space.

The Upton wall lights can be used with either a 20W LED bulb or a 60W incandescent bulb to accommodate desires to use the fixtures as passive lights or more targeted illuminators.

Upcycled Home Lighting
Opportunity to capitalize on the trend for sustainable design and repurposed materials in the home lighting industry.
Soft Ambient Lighting
Opportunity to meet the demand for soft and cozy lighting options in the home decor market.
Customizable Wall Lights
Opportunity to offer personalized lighting solutions by allowing customers to choose from multiple styles and bulb options.

Where This Applies

Home Decor
Opportunity for the home decor industry to incorporate sustainable lighting options into their product offerings.
Interior Design
Opportunity for interior designers to incorporate soft ambient lighting solutions into their projects to create a cozy atmosphere.
Lighting Manufacturing
Opportunity for lighting manufacturers to create customizable wall lights that cater to the specific needs and preferences of customers.
SCORE
2.0 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 37%
Activity 1%
Freshness 21%