Parisian concept store Merci has a large display of boxes by March Studio arranged artistically for Australian cosmetic brand Aesop.
The founder of Aesop challenged Melbourne-based firm March Studio to create an original installation for their space in the store. The result are stacks of Aesop cardboard boxes running from the ground to the ceiling. This corrugated creation is held together by black nets, making it look like a cave of boxes. March Studio is guaranteed to grab anyone's attention in the store.
What's Driving This Trend
- Corrugated Installations
- Creating artistic and unique installations using corrugated cardboard boxes and nets.
- Concept Store Marketing
- Using creative and eye-catching displays to promote products in concept stores.
- Branded Pop-up Installations
- Designing temporary installations to showcase a brand's products in a dynamic way.
Who This Affects Most
- Retail
- Corrugated installations can enhance in-store displays and draw attention to products in the retail industry.
- Advertising and Marketing
- Pop-up installations and concept store marketing can be utilized by advertising and marketing agencies to promote brands.
- Event Management
- Temporary installations can be used to create immersive experiences at events and conferences.
