The newest Marcelo Burlon x Kappa collection is comprised of a range of sportwear staples. The two labels have previously worked together a number of times, but this time the two reconnect to deliver a selection of graphic pieces for Spring/Summer 2018. The new collection is comprised of garments and bags including t-shirts, track pants, crewneck sweaters, cargo shorts, bomber jackets, socks, caps, phone cases, backpacks, bumpacks, and a pair of shoes.
The widely expansive Marcelo Burlon x Kappa collection boasts branding details from both labels with Marcelo's signature elements, and Kappa's highly recognizable 'Omni' logo. The color palette that adorns the collection includes tonal black, white, and red hues. The collaborative capsule is now available for purchase online at HBX.
Why This Trend Is Growing
- Collaborative Sportswear
- Brands can explore partnering with other sportswear brands to expand their reach and customer base.
- Graphic Sportswear Staples
- Businesses can offer unique graphic design pieces for their sportswear to stand out from competitors.
- Signature Branding Details
- Incorporating signature branding from multiple labels into collections has the potential to attract the attention of fans of both brands.
Industries Being Reshaped
- Sportswear
- Companies in the sportswear industry can look into collaborating with other brands to diversify their offerings and appeal to a wider audience.
- Fashion
- Fashion brands can incorporate sportswear pieces into their collections and partner with sportswear labels to provide unique collaborations.
- Accessories
- Companies that specialize in accessories, such as phone cases and backpacks, can collaborate with sportswear brands to create products that appeal to both markets.
