Maple syrup is sometimes used as an all-natural sweetener, but Pyure is introducing its Organic Sugar Free Maple Flavored Syrup as a new kind of alternative maple sweetener.
The organic liquid sweetener is made with a base of stevia and provides a sugar-free hint of sweetness that's free from calories and GMO ingredients. As such, the brand boasts, it "has perfected a process that isolates only the sweetest part of the stevia plant, producing superior taste without any lingering bitterness or licorice-like flavors found in other sugar substitutes."
As well as appealing to health-conscious consumers who are interested in substitutes for refined sugar, this new product launched at Natural Foods Expo West will entice diabetic consumers. To introduce its new maple sweetener product to the masses, at California trade show, the company is hosting tasting sessions with coffee and pancakes from the morning to the early afternoon.