The reason many people still use common white sugar is the fact that most don't often venture away from what they're used to; yet maple sugar is a great alternative because it mimics table sugar, icing sugar or superfine sugar in ways that other substitutes can't. Although the flavor of maple sugar is decidedly different, its texture is very similar, allowing people to use it in recipes that call for sugar or brown sugar.
Of course, this particular alternative will also appeal to those that are health conscious. Ninutik writes, "Granulated Maple Sugar is a healthy substitute for refined sugar because it contains three essential minerals: calcium, potassium and magnesium." With this in mind, maple sugar is an obvious choice for making drinks and meals sweeter without sacrificing too much in the health department.