Mexican fashion label MANCANDY recently unveiled a new selection of offerings during the country's Mercedes-Benz Fashion Week events.
Rather than spotlight the looks on a traditional runway however, the label chose to show them off on public transit, making for more unique shots, while also spreading awareness of the label's name. All of the pieces were a part of its Spring/Summer 2018 collection, which includes a wide range of apparel for men, including pastel athletic gear, Coca-Cola-inspired graphic pieces, bold zippered pants, branded crop tops, and dramatically distressed denim in various different washes and cuts.
In order to add to the statement aesthetic, MANCANDY had many of its models walk in white face paint and crimson lipstick.
What's Driving This Trend
- Subway-centered Runway Shows
- Disruptive Innovation Opportunity: Fashion brands can explore unconventional venues like public transit for runway shows to generate buzz and reach a wider audience.
- Unique Runway Presentations
- Disruptive Innovation Opportunity: Designers can experiment with alternative ways of showcasing their collections, such as incorporating artistic elements like face paint and dramatic styling.
- Streetwear-inspired Collections
- Disruptive Innovation Opportunity: Fashion labels can embrace streetwear-inspired designs and collaborate with iconic brands like Coca-Cola to cater to the growing demand for urban fashion.
Who This Affects Most
- Fashion
- Disruptive Innovation Opportunity: Fashion industry professionals can explore innovative ways to showcase collections and collaborate with non-traditional brands to cater to evolving consumer preferences.
- Public Transit
- Disruptive Innovation Opportunity: Public transit authorities can collaborate with fashion labels to create unique experiences that engage commuters and promote public transit usage.
- Urban Fashion
- Disruptive Innovation Opportunity: Brands can tap into the growing market for streetwear-inspired fashion by offering unique designs, collaborations, and limited edition pieces.
