The Mameg and Maison Martin Margiela boutiques in Beverly Hills, California are located side-by-side within the same building. Johnston Marklee & Associates was charged with creating two physically distinct spaces that could coexist.
Linked by a corridor of reflected-gold the Mameg boutique and Maison Martin Margiela retail space are quite different. Mameg is homey and inviting while Maison Martin Margiela is a lot more austere and graphic using collage and appliqué to create a trompe l’oeil effect.
Key Themes Behind This Trend
- Conjoined Boutiques
- The trend of combining separate boutiques within the same building to create distinct but complementary spaces.
- Distinct Design
- The trend of creating physically separate retail spaces that reflect contrasting aesthetics and atmospheres.
- Collaborative Retail
- The trend of partnering different brands or stores to create a unique shopping experience.
Where This Applies
- Fashion Retail
- Opportunity for fashion retailers to collaborate and co-locate with complementary brands, offering customers a wider range of options in one place.
- Architectural Design
- Opportunity for architects and designers to create innovative and visually distinct retail spaces that enhance the overall shopping experience.
- Interior Design
- Opportunity for interior designers to create contrasting aesthetics and atmospheres within the same retail space, catering to different customer preferences.
