Kramer, the iconic guitar brand celebrating 50 years of rock innovation, has launched the Malina Moye Pacer Deluxe. This signature model was developed in collaboration with the groundbreaking guitarist, who becomes the company's first woman of color signature artist.
The Malina Moye Pacer Deluxe features a maple neck with skunk stripe, a DiMarzio pickup configuration with a Virtual Vintage Blues in the neck position, an Area 67 in the middle, and a Super Distortion in the bridge position. The features are features a maple neck with skunk stripe, a DiMarzio pickup configuration with a Virtual Vintage Blues in the neck position, an Area 67 in the middle, and a Super Distortion in the bridge position. The instrument's design is completed with a Kramer modern two-point non-locking vibrato system, gold knurled knobs, and Kramer locking tuners.
Image Credit: Kramer
Why This Trend Is Growing
- Inclusive Signature Instruments
- Artist-led guitar lines centered on underrepresented musicians create space for brands to pair cultural representation with premium product storytelling.
- Heritage Brand Collaborations
- Legacy music companies are using high-profile co-designs to refresh classic product lines while preserving credibility with longtime enthusiasts.
- Performance-optimized Retro Design
- Modern electronics, locking tuners, and updated vibrato systems are reshaping vintage-inspired guitars for players seeking both nostalgia and technical reliability.
Industries Being Reshaped
- Musical Instruments
- Premium co-designed models give manufacturers a pathway to differentiate through artist identity, specialized components, and collectible appeal.
- Music Retail
- Signature releases from culturally influential artists can help retailers build targeted merchandising around fandom, representation, and professional-grade gear.
- Entertainment Branding
- Collaborative products tied to prominent performers extend artist influence beyond music releases into durable lifestyle and equipment markets.
