The Malibu by U campaign has to be the coolest thing I've ever seen. Malibu has started to ship blank bottles that can be used as an artistic canvas. You can doodle on your bottle for fun, or you can enter your submission for a chance to win prizes.
Prizes and liquor are an unbeatable combination. Besides the prizes though, the Malibu by U bottles just seem like fun. Check the links if you want to find out more info about the contest. Malibu by U brings the fun back to drinking.