A charitable organization is using mobile phones as part of a health education-focused malaria program. Malaria No More's NightWatch initiative (developed in collaboration with the Lalela Project) uses mobile platforms and African leaders to deliver this education so families sleep under mosquito nets and seek testing and treatment in a timely manner.
So far 20 million Africans have been reached through this malaria program. Even though not all will own a mobile device, using figures like international music icons, local athletic heroes and state presidents who will is an interesting strategy. Malaria No More CEO Martin Edlund notes "malaria thrives on misinformation" so getting accurate information out is vital in their effort to end the disease.