War Paint, the brand behind award-winning makeup for men, created a makeup manual for men that shares tips and tricks for applying makeup. The Manual From War Paint is described as a first-of-its-kind publication, as it's devoted to helping men feel more comfortable wearing and experimenting with cosmetics.
As well as sharing a primer on how to apply various products with easy-to-follow steps, the guide shares a history of makeup for men, plus other resources.
Gender norms are changing, and as a result of the pandemic and many Zoom meetings, men are starting to find themselves open to wearing products like concealer to improve their on-screen appearance. War Paint makes not only vegan and cruelty-free concealer, but also products like beard and brow gel, tinted moisturizers and anti-shine powder specifically for men.