Ancestory.com created digital content and a TV ad titled, 'Make them Count,' in honor of International Women's Day. The 'Make them Count' ad showcases the women's suffrage movement. Specifically, the ad celebrates the 100th anniversary of the 19th Amendment, which takes place on August 26th. Through the ad, the platform hopes viewers will seek out their connection to the movement.
Ancestory.com made a separate page for the ad, which has many news articles from the time period. the website also released thousands of records form the time, which could help users find their own connection to the suffrage movement.
Overall the campaign could promote the historical website in an authentic way that could connect with consumers.
Image Credit: Retrieved from Ancestry on March 06, 2020
Key Themes Behind This Trend
- Historical Women-focused Advertising
- There is an opportunity for companies to create advertising campaigns that highlight women's suffrage and other important moments in women's history.
- Digital Genealogy Research
- An increase in interest in historical campaigns like 'Make Them Count' creates opportunities for digital genealogy research companies to offer new features and services.
- Celebrating Women's History
- The success of Ancestory.com's campaign shows there is a growing trend of celebrating and recognizing women's contributions to history and society.
Where This Applies
- Digital Marketing
- Digital marketing agencies can work with companies to create meaningful and impactful campaigns that highlight important moments in women's history.
- Genealogy Research
- Genealogy research companies could expand their offerings to include more historical campaigns and specially curated databases for users interested in learning more about their family history.
- Historical Education
- There is an opportunity for educational institutions and museums to create more exhibits and programs focused on celebrating women's history and the women's suffrage movement.
