Luxury retailer Neiman Marcus is celebrating "bold women with bold voices" as part of their Make Some Noise initiative at SXSW 2015. Female speakers like Freida Pinto, Laura Dern, Rosario Dawson and Jenna Bush Hager are being featured at the event (which consists of film, music and tech festivals). Musical artists handpicked by Atlantic include names like Milo Greene, Max Frost, Marina and the Diamonds, Kaleo and Grammy-winning Clean Bandit.
The Make Some Noise platform demonstrates how music is enhancing the Neiman Marcus brand. Neiman Marcus Group CMO Wanda Gierhart told AdWeek their strategy is "to champion women with bold vision and voices" where as leveraging music is a tactic. This is the third year they are appearing at the annual event.
What's Driving This Trend
- Bold Women Empowerment
- Opportunity to create brands and initiatives that celebrate and empower women with strong voices and visions.
- Music Integration in Luxury Brands
- Opportunity to enhance brand experiences and connect with target audience through music collaborations and partnerships.
- Industry Event Synergies
- Opportunity to leverage industry events like SXSW to showcase brand values and connect with a diverse audience.
Who This Affects Most
- Luxury Retail
- Opportunity for luxury retailers to incorporate initiatives that support and empower women in order to enhance brand loyalty and attract new customers.
- Music and Entertainment
- Opportunity for music artists and entertainment companies to collaborate with luxury brands and create unique experiences that resonate with consumers.
- Event Management
- Opportunity for event management companies to create synergies between industries and curate events that bring together diverse audiences and showcase brand values.
