28 hologram models were beamed into the room where the Maisie Wilen Fall/Winter 2022 collection debuted at New York Fashion Week. The seven-foot holograms appeared in a dark room using the power of more than 100 cameras, and they were styled to remind of Monster High dolls. Complete with fangs, grills, pointed ears and boldly colored bodies, the models brought a sense of fantasy to the city.
While some of the looped hologram projections were set up to look as though they were interacting with the audience, others blew bubbles or released sparks of electricity. Although the runway show was set in front of a real audience, the presentation was entirely digital and so captivating that many stayed behind afterward to marvel.
Key Themes Behind This Trend
- Hologram Models
- As hologram technology advances, fashion brands can leverage it to create virtual fashion models, opening up new ways to showcase clothes and engage customers.
- Virtual Runway Shows
- Virtual reality technology can be applied to fashion shows, allowing for immersive experiences that extend beyond physical limitations or borders.
- Fantasy Styling
- Styling models to look like fantasy figures, such as Monster High dolls, allows fashion brands to create a sense of wonder and inspiration that appeals to customers' desire for unique and distinctive fashion statements.
Where This Applies
- Fashion
- The fashion industry can use hologram projections to create virtual runway shows, using advanced technology to showcase apparel in new and exciting ways, revolutionizing the way people experience fashion.
- Virtual Reality
- The virtual reality industry can facilitate the development of immersive environments that can be combined with hologram technology, opening up opportunities to provide customers with experiences that are both interactive and realistic, taking fashion to new levels.
- Entertainment
- The entertainment industry can collaborate with fashion brands to create fantastical hologram projections that can transport viewers into otherworldly experiences, allowing them to completely immerse themselves in a new world of fashion and entertainment.
