It is not everyday, in the Western world at least, that hairy women are embraced, but the MaiMultVerde campaign appears to do just that. Yet the hair on these women are far from normal. Instead, the MaiMultVerde campaign illustrations help to promote the Plant-a-Tree Fundraiser Fashion Event. It does so by showing that "the bush is back in fashion," in a fun in-your-face kind of way.
Conceived and executed by G2, an ad agency based in Romania, the MaiMultVerde campaign was art directed by Virgiliu Andone with creative direction by Mihai Fetcu. Hilariously illustrated by Annabella Orosz, the MaiMultVerde campaign may inspire women to not only plant a tree for the event, but also to let their own natural bush grow out.