The Mahiki Coconut Branding Labels are Cheery and True to Hawaii
References: designbridge & thedieline
The Mahiki Coconut branding design by Design Bridge is filled with tropical fun.
The design group was challenge to create a standout product and translate it from a nightclub drink to the shelf. The group said "[...] we were inspired to explore it’s Tiki roots, which blend a cocktail of influences from Polynesian surf culture. We came up with a playful idea to dress up the bottle in a vintage Hawaiian shirt and personify the brand."
The Mahiki Coconut branding is the perfect depiction of Hawaii and has a eclectic feel that promises its drinkers a great experience.
Implications - When it comes to branding, companies have to ensure that they create a packaging design that stands out on the shelf against the clutter of similar products.
The design group was challenge to create a standout product and translate it from a nightclub drink to the shelf. The group said "[...] we were inspired to explore it’s Tiki roots, which blend a cocktail of influences from Polynesian surf culture. We came up with a playful idea to dress up the bottle in a vintage Hawaiian shirt and personify the brand."
The Mahiki Coconut branding is the perfect depiction of Hawaii and has a eclectic feel that promises its drinkers a great experience.
Implications - When it comes to branding, companies have to ensure that they create a packaging design that stands out on the shelf against the clutter of similar products.
Trend Themes
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Tropical-themed Packaging — Companies can create unique and standout packaging designs by incorporating tropical themes and colors, inspired by places like Hawaii.
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Vintage-inspired Branding — Vintage design elements like Hawaiian shirts can be incorporated into branding to give a playful and nostalgic feel to products.
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Eclectic Branding — Creating a brand identity that is both playful and eclectic can help products stand out from the competition on the shelf.
Industry Implications
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Beverage — Incorporating creative and unique branding and packaging designs can help beverages, like the Mahiki Coconut drink, stand out on store shelves and encourage consumers to try something new.
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Consumer Goods — Innovative and playful branding and packaging designs can help consumer goods companies create a memorable impression on consumers and increase brand loyalty.
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Hospitality — Hotels and resorts can use branding and packaging designs, inspired by tropical locations, to create a fun and memorable guest experience through unique in-room amenities and other offerings.
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