The work of Magnus Osterhult features females in all sorts of compromising positions. Perhaps the most eye-catching of all is the lovely lady lying in the middle of the road rebelliously posing. This particular picture captures the spirit of what Magnus Osterhult does.
Photography by Magnus Osterhult depicts youth, beauty and the recklessness that naturally accompanies both. The result is a body of work that is hot, free-spirited and fascinating.
Implications - Consumers look for products they can vicariously live through. Items featuring a dangerous element are appealing to those who desire more spontaneity in their lives. In order to attract more shoppers, companies could focus on this when creating their designs.