Magnum and NotCo are Exploring the Future of Ice Cream
Laura McQuarrie — September 25, 2025 — Tech
References: corporate.magnumicecream & vegconomist
Magnum and NotCo are partnering to explore the future of ice cream, developing new product formats and nutritional profiles for The Magnum Ice Cream Company products with NotCo’s AI platform, said to be "trained on a unique, high-quality, proprietary dataset of food and consumable properties accumulated over a decade."
According to The Magnum Ice Cream Company, partnering with NotCo unlocks the opportunity to explore advanced AI tools to solve complex, high-value formulation and product development challenges quickly and efficiently. NotCo's end-to-end AI platform, Giuseppe AI, will play a role in everything from driving innovation to product design.
Magnum launched its first dairy-free flavors in 2018, and with this partnership, new frozen desserts, including plant-based options, are set to hit the United States market.
According to The Magnum Ice Cream Company, partnering with NotCo unlocks the opportunity to explore advanced AI tools to solve complex, high-value formulation and product development challenges quickly and efficiently. NotCo's end-to-end AI platform, Giuseppe AI, will play a role in everything from driving innovation to product design.
Magnum launched its first dairy-free flavors in 2018, and with this partnership, new frozen desserts, including plant-based options, are set to hit the United States market.
Trend Themes
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AI-powered Food Innovation — Leveraging AI for food product development accelerates the creation of unique flavors and formulations, offering consumers an unprecedented variety of taste experiences.
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Plant-based Dessert Expansion — The introduction of plant-based frozen desserts aligns with the growing demand for healthier and sustainable treat options, challenging traditional dairy dominance.
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End-to-end Product Development — The utilization of advanced AI platforms in the entire product lifecycle streamlines creation processes, enabling rapid prototyping and market entry for new ice cream products.
Industry Implications
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Artificial Intelligence in Food — AI’s role in the culinary space transforms product development strategies, making it possible to rapidly adapt to evolving consumer preferences with precision.
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Plant-based Food Market — The increasing shift towards plant-based offerings disrupts conventional food industries by tapping into the eco-conscious consumer demand for sustainable alternatives.
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Frozen Confectionery Industry — Innovations in the frozen dessert sector, driven by AI and plant-based ingredients, redefine traditional treat offerings and capture diverse consumer interest.
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