H&M's Magical Holidays Campaign is Led by Lady Gaga & Tony Bennett

 - Dec 2, 2014
References: glamourmagazine & hm
The holiday season wouldn't be quite the same without music, so this year, H&M is launching its Magical Holidays campaign and collection with Lady Gaga and Tony Bennett. The duo has been working together on their album Cheek to Cheek over the past year, and this ad shows off cozy holiday pieces from the collection, set to the tune of 'It Don’t Mean A Thing (If It Ain’t Got That Swing) off of their new album.'

The dynamic pairing of Bennett and Gaga mixes a dose of modernity with nostalgia, and has appeal for both guys and girls that want to look their best for the holiday season. Rather than reading like an advertisement, Magical Holidays is like a music video for the clothing collection that also happens to feature great fashion.