Subway's Magic 8 Bill is the result of a collaboration with Coach Bill Belichick. Sometimes, consumers want to leave decisions up to chance and with this new Subway-branded item, they can do so in style. The playful limited-edition product launch replaces the traditional responses of yes, no, maybe with some classic Bill Belichick lines, like “I’ll decide on game day” and “I think you already know.”
This playful product launch was released as part of Subway's ongoing NFL partnership, in which the sandwich brand pairs unique flavors and footlong subs with NFL games. Only 500 Magic 8 Bill's are available for purchase, making for a limited-edition collectable that's sure to appeal to fans of the NFL.
Image Credit: Subway