Nike has showcased the Atlético Madrid Away Kit for the upcoming 2019/2020 season. The design features red and black contrasting colors, which symbolize the club's recent success. The contrasting colors are present around the sleeves of the jersey. The chest of the jersey features vibrant red colors, which can be seen on the Nike branding as well as the club's logo, and the sponsorship branding.
The Nike Football Apparel Senior Design Director, Pete Hoppins, indicates that the design of the Madrid away kit is derived from a, "never say die" attitude that the team plays with.
Other parts of the kit also feature the black and red contrasting design including "Atlético" written down the shin. The away kit is available for purchase at Nike retailers and online.
Image Credit: Nike
What's Driving This Trend
- Club-inspired Jerseys
- Soccer teams and apparel brands can create jersey designs that pay homage to the club's history and success for passionate fans.
- Symbolic Contrasting Colors
- Designers can incorporate contrasting color schemes that symbolize important aspects of a club's culture or recent achievements into sports apparel innovation.
- Athletic Attitude-inspired Design
- Sports apparel companies can draw inspiration from the attitudes and philosophies of successful sports teams in their designs to create products with more emotional value for passionate fans.
Who This Affects Most
- Sports Apparel
- Sports apparel companies can incorporate history, success symbolism, and attitude-based design into their products to create merchandise that resonates with passionate fans.
- Professional Sports
- Professional sports teams and their fans can celebrate their culture, achievements, and attitude through custom-tailored sports apparel that reflects their identity and inspires emotional connections.
- Retail
- Retailers can tap into the emotional value and passion of sports fans by offering custom sports apparel that reflects the attitudes, culture, and success of their favorite teams.
