Opulent Overcast Editorials

The Madame of the Cloud by Que Duong Boasts a Haute Haze

With its dim brume, the Madame of the Cloud by Que Duong is poetic.

Emotive imagery translates into the blue-hued overlay of this fashion story. With delightful haze of gloomy weather, the combination of a foggy setting with stunning garments entices with a substantially different approach to fall attire. Captured by photographer Que Duon, the spread is a vivacious show of muted indigo with splashes of burning scarlet that adhere to a fantastical conceptualized autumn climate.

Model Evgeniya Maslovskaya sports a variety of wrap dresses, maxi skirts, fur trimmed overcoats and pencil skits that are on par with the seasonal runway offerings. When paired with the gravity-defying top knot by Lynn Tucker, the styles are given an edge of eclecticism. Styled by Veronica Cheri, the editorial is a show of functional fashion with a dramatically overcast enchantment.

Haute Haze Fashion
Opportunities for fashion brands to incorporate foggy and dim weather elements into their fall collections.
Fantastical Atmosphere Photography
Opportunities for photographers and visual artists to experiment with creating whimsical and surreal environments for fashion editorials.
Eclectic Styling
Opportunities for stylists to mix and match unexpected elements to create unique fashion looks.

Who This Affects Most

Fashion
The fashion industry can incorporate elements of dim weather and whimsy into upcoming fall collections.
Photography
An opportunity for fashion photographers to create fantastical environments and capture emotive imagery.
Styling
Stylists can explore and experiment with eclectic styling to create bold and unique fashion looks.
SCORE
3.4 out of 10
GENDER
30% Men70% Women
MARKETTop markets: North America, Europe, Asia
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 58%
Activity 36%
Freshness 8%