Paris-based fashion label PIÈCES UNIQUES introduces its latest collection by the name 'Between Sky & Earth' designed specifically for the Fall/Winter 2021 season. The new range of goods nods to the childhood dreams of Edmond Luu, founder of the brand.
The designs are showcased in a short film directed by Bilal El Kadhi to artfully display seasonal apparel. As a celebration of freedom as a concept, the film draws inspiration from nature as the backdrop, really shining a spotlight on the wearables themselves. It is set against deep blue skies and the sea, with snowy mountains to contrast as well. The color palette follows the same neutral theme, with a strong sense of beige, gray, and blue.
Image Credit: PIÈCES UNIQUES
Why This Trend Is Growing
- Nature-inspired Fashion
- As consumers seek to embrace the natural world, fashion labels have an opportunity to incorporate elements of nature in their designs, such as using earthy colors and fabrics.
- Seasonal Capsules
- By offering collections that are specifically designed for the upcoming season, fashion brands can create hype and urgency for consumers to purchase their latest offerings.
- Short Fashion Films
- As storytelling and visual media become increasingly important in marketing and branding, fashion labels can create short films to showcase their collections and appeal to consumers' emotions.
Industries Being Reshaped
- Fashion Design
- Fashion labels have an opportunity to integrate more nature-inspired designs and seasonal capsules into their collections, while also creating short films to showcase their pieces.
- Visual Media and Marketing
- There is an opportunity for brands to collaborate with filmmakers and marketing agencies to create short films to showcase their collections to consumers on various platforms.
- Textile Production
- As fashion labels incorporate more earthy colors and fabrics into their collections, textile producers can offer sustainable materials to meet demand while also minimizing environmental impact.
