Toronto, Canada residents who enjoy cooking Mexican cuisine are already quite familiar with the Mad Mexican brand of guacamole, salsas, sauces and dips, which can be found on store shelves around Canada's largest city. The brand became well-known thanks to the success of the Mad Mexican restaurants.
Owner Jose Hadad has since decided to get two worlds to collide by opening a Mad Mexican restaurant where people can not only dine and enjoy quality Mexican cuisine, but can also purchase various Mad Mexican products to take home.
Customers are invited to sit on stools while dining and gazing wistfully at the refrigerated shelves showing off salsas and guacamole for sale. Customers can even peek at the kitchen, where cooks can be seen cooking away while jiving to upbeat Latin tunes.
What Makes This Trend Stand Out
- Restaurant-store Hybrids
- The integration of retail options in dining establishments presents a disruptive opportunity for businesses to offer consumers a unique dining and shopping experience.
- Brand Extension
- Expanding a successful restaurant brand to include retail options for its products can increase brand awareness and generate new revenue streams.
- In-store Dining Experience
- Providing a dine-in option in retail stores offers customers convenience and the opportunity to try before they buy.
Sectors Adopting This
- Food and Beverage
- Integrating retail options in dining establishments provides an opportunity for businesses in the food and beverage industry to diversify their revenue streams and increase brand awareness.
- Retail
- Collaborating with successful restaurant brands to offer their products in-store can drive foot traffic and increase sales for retailers.
- Hospitality
- Providing an in-store dining experience in retail establishments offers an opportunity for businesses in the hospitality industry to expand their services and provide added value for customers.
