Those looking to shine no matter what the season should look no further than Mac's Supreme Beam collection, which enables makeup wearers to achieve a seamless glow that's sure to turn some heads.
The expansive range includes some fan-favorite items, including the cosmetic brand's Hyper Real foundation, which hasn't been retailed in over 10 years. All of the featured products are perfect for helping one achieve a healthy looking glow that can range from subtle to bold. Other items in the line include iridescent loose power, that can be applied as a highlighter or a finishing powder and a new product - the Grand Illusion liquid lipstick which arrives in 10 uniquely bright shades.
All products retail for an affordable price point between $21 and $31 USD.
What's Driving This Trend
- Seamless Glow
- Opportunity for innovative products that provide a seamless, healthy-looking glow.
- Revived Collections
- Opportunity to bring back discontinued products and create nostalgia-driven collections.
- Affordable Pricing
- Opportunity to offer high-quality cosmetic products at affordable price points.
Who This Affects Most
- Cosmetics
- Opportunity for cosmetic brands to develop glow-enhancing products and revive popular discontinued items.
- Beauty
- Opportunity for beauty brands to capitalize on the trend of achieving a seamless, healthy-looking glow.
- Fashion
- Opportunity for fashion brands to collaborate with cosmetic brands and create innovative makeup collections.
