A new British motorcycle manufacturer is going back to basics with future concept motorcycles (I’m not going to touch the irony).
British motorcycle design studio Xenophya Design and product designer Ellis Pitt have joined forces to create Mac Motorcycles.
Mac Motorcycles has created four concepts that lean on the idea that the old simple way is the way motorcycles were meant to be.
The four models are Spud (casual), Ruby (cute), Pea Shooter (social) and Roarer (speed, duh). Each bike is based on air-cooled 500cc single-cylinder engines from the Buell Blast.
The designs are sleek and fresh but the engine isn’t anything to scream about, and the price will range from $12,000-$16,000 which might hinder consumer interest.
Based on what I see, and the philosophy of Mac Motorcycles, I shall not be a nay-sayer.
Key Themes Behind This Trend
- Simplicity Motorcycles
- Opportunities exist to create more simple and affordable alternatives to modern motorcycles by returning to the basics of riding and design.
- Air-cooled Engine Motorcycles
- There is potential to embrace air-cooled engines as a means of creating motorcycles that are more environmentally friendly and that have a distinctive feel and sound.
- Casual Motorcycles
- The demand for more casual and accessible types of motorcycles that offer a more relaxed and enjoyable riding experience is growing, creating opportunities for manufacturers to cater to this market.
Where This Applies
- Motorcycle Manufacturing
- Manufacturers can capitalize on the trend towards simpler and more affordable motorcycles by developing new models that prioritize functionality and ease of use over technological advancements.
- Product Design
- Product designers can work with motorcycle manufacturers to create more innovative and distinctive designs that help to set new motorcycle models apart from competitors.
- Sustainable Transportation
- The embrace of air-cooled engines in motorcycle design presents opportunities for manufacturers interested in creating more sustainable and environmentally conscious modes of transportation.
