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Lunar New Year-Honoring Shoes

New Balance's New M577 and M670 Celebrates the Year of the Rat

— January 21, 2020 — Fashion
New Balance continues to celebrate the upcoming Lunar New Year, honoring the Year of the Rat with the M577 and M670 sneaker silhouettes. The sneakers feature a blend of premium pigskin leather materials for captivating colorways that honor this year's Chinese zodiac.

The M577 sneaker is complete in a blend of blue and mauve colors with branding details that read "NEW BALANCE" and "MADE IN ENGLAND" on the tongue. The lacing system is complete in dark blue and a matching tonal color of the suede panels that cover the toe cap and the heel counter. The second shoe, the M670 is complete in a lighter colorway of cream beige, pumpkin amber, and dark hazelnut with a lush suede base foundation.


Image Credit: Foot District
Trend Themes
1. Lunar New Year-themed Sneakers - Opportunity for footwear brands to release special edition sneakers to celebrate cultural holidays and cater to consumer demand for unique and meaningful products.
2. Premium Leather Materials - Potential for companies to incorporate high-quality leather materials into their products to add a luxurious touch and appeal to discerning consumers.
3. Cultural Influences in Fashion - Opportunity for fashion brands to draw inspiration from different cultural celebrations and create products that resonate with a diverse consumer base.
Industry Implications
1. Footwear - Disruptive innovation opportunity for footwear brands to leverage cultural celebrations and design special edition sneakers that tap into consumer sentiment and create buzz.
2. Fashion - Potential for fashion brands to explore the fusion of cultural influences and fashion trends, allowing for unique and culturally relevant designs.
3. Luxury - Opportunity for luxury brands to incorporate premium materials and design elements, such as high-quality leather, to create exclusive and sought-after products.
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