In partnership with multimedia music company Lyrical Lemonade, Kellogg's is asking What Would Pop-Tarts Do? this back-to-school season with a vibrant Lyrical Lemonade Pop-Tarts collab.
There's a limited-edition Lyrical Lemonade Pop-Tarts box that's dropping later thing summer, right around the time of the Pop-Tarts x Lyrical Lemonade Experience in Los Angeles. This experience is focused on sharing school essentials like backpacks, notebooks, skateboard decks and sneakers with a twist. As part of the event, the themed collectibles can be customized with patches, paint, stickers and even live artist illustrations.
The limited-edition Lyrical Lemonade Toaster Pastry can be found in bold yellow and blue boxes featuring splashy graphics, juice carton illustrations and an animated lemon character who is making the most of the summer.
What's Driving This Trend
- Collaborative Food Products
- Food companies can collaborate with non-food companies to create limited-edition snack products that promote an event or experience.
- Limited-edition Packaging Design
- Creating bold, eye-catching packaging design for a limited-edition product can create hype and excitement around a brand or collaboration.
- Customizable Collectibles
- Allowing customers to customize and personalize themed collectibles can increase engagement and loyalty to a brand or collaboration.
Who This Affects Most
- Food and Beverage
- Food and beverage companies can collaborate with non-food companies to create limited-edition products that promote an event or experience.
- Packaging Design
- Design agencies or packaging companies can create bold and eye-catching packaging for limited-edition products or collaborations.
- Collectibles and Memorabilia
- Creating customizable collectibles for a limited-edition product or collaboration can increase engagement and loyalty among customers.
