Morphing Mobile Controllers

The L.Y.N.X 9 Mad Catz Makes an Impressive Debut at CES 2015

As demand for portable gaming accessories increases, Mad Catz launched answer for avid mobile gamers in the form of the L.Y.N.X 9 modular gaming controller at CES 2015. The hybrid controller has a shape that morphs in order to suit a range of devices in varying sizes, from Android smartphones to tablets and Windows PCs. Providing ergonomic support for the hands and wrists, this device is pocket-sized, yet able to expand to accommodate a mobile device with a large screen, or mount phones on its top.

When you're at home, the L.Y.N.X 9 is able to link with M.O.J.O. or another media streaming box, blending the convenience of a portable device with a big-screen display. This extremely versatile gaming controller is a smart option to take along on travel adventure to ensure that you're always entertained.

Portable Gaming Accessories
Disruptive innovation opportunity: Develop modular gaming controllers that can adjust to different device sizes for enhanced portable gaming experiences.
Ergonomic Support
Disruptive innovation opportunity: Create gaming accessories that prioritize ergonomic support for improved comfort during extended gaming sessions.
Hybrid Controllers
Disruptive innovation opportunity: Design hybrid gaming controllers that can seamlessly switch between different platforms, such as smartphones, tablets, and PCs.

Industries Being Reshaped

Consumer Electronics
Disruptive innovation opportunity: Integrate modular gaming controllers into consumer electronics products to enhance gaming capabilities and convenience.
Gaming
Disruptive innovation opportunity: Develop innovative gaming accessories to cater to the growing demand for mobile gaming experiences.
Media Streaming
Disruptive innovation opportunity: Collaborate with media streaming companies to integrate gaming controllers that can seamlessly connect with their devices for optimal entertainment experiences.
SCORE
3.0 out of 10
GENDER
70% Men30% Women
MARKETTop markets: North America
GENERATION
  • Gen Alpha
  • Gen X
  • Gen Z (primary audience)
  • Millennial (primary audience)
POPULARITY
Popularity 19%
Activity 62%
Freshness 8%