In another collaborative effort to promote the second season of Stranger Things, Lyft's 'Strange Mode' enables a passenger to view the app's road map with a slightly sci-fi twist.
If selected, Strange Mode will transform all the cars on the app's roadway map to Christmas lights, waffles, trucker hats and the Stranger Things logo. This stunt was put in place to promote Lyft's Stranger Things-themed rides, which will be taking place in Los Angeles and Philadelphia on October 27th and 28th. According to the brand, the spooky car-share experience will include "flickering lights, radio static, malfunctioning seats, a driver that vomits a slug in front of you, a pulsating ceiling, and an Eggo reward at the end."
TV Series-Themed Car Rides
More Stats +/-
Sci-Fi Series Pop-Up Bars
Sci-Fi Homage Posters
Collaborative Sci-Fi Fashion Lines
Binge-Watching River Cruises
Branded Sci-Fi Card Games