Previously, consumers in Toronto were limited to cabs and Ubers when it came to finding a ride around the city, however now that Lyft's services have expanded, the rideshare company will generate some healthy competition.
As Lyft's services were only available throughout the US before, the company's expansion to Canada marks its first international endeavor, a careful decision that was made after much consideration. John Zimmer, the company's president and co-founder, believes that Toronto will be one of its top five most profitable cities.
In addition to becoming available within the city itself, Lyft's services can be accessed in surrounding areas as well, including Mississauga, Richmond Hill, Brampton, Hamilton, Newmarket, and Oshawa. Although Uber has faced some controversy in the city due its rivalry with cab companies, Lyft's expansion demonstrates that ridesharing will only become more accessible.