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Luxury Hot Dogs

Miami's Franktitude Restaurant

— June 30, 2007 — Lifestyle
Launched in 2006, Miami's Franktitude restaurant specializes in luxury hot dogs. The innovative restaurant cranks up one of America's favorite foods with high end ingredients and innovative combinations. For example, the Completo Frank features avocado, fresh tomatoes, sauer kraut and cheese. On the other hand, the Iconic Frank includes a whole wheat bun, tofu, fresh tomatoes, sliced mushrooms, pickles and black olives.

Implications - Just looking at the pictures in the featured gallery will surely make you crave a hot dog! Franktitude states that one of their main goals was to create and "offer a different product to one that you would normally find in a fast food restaurant." They claim that their hot dogs are actually healthy and will surprise your taste buds!
Trend Themes
1. Luxury Fast Food - The trend of elevating fast food by using high-end ingredients and innovative combinations presents an opportunity for restaurants to offer a unique and upscale dining experience.
2. Gourmet Street Food - The rise of gourmet street food, exemplified by Franktitude's luxury hot dogs, taps into consumers' desire for convenient yet indulgent dining options, presenting opportunities for food trucks and outdoor vendors.
3. Health-conscious Fast Food - The movement towards healthier fast food alternatives, as demonstrated by Franktitude's claim that their hot dogs are actually healthy, opens doors for restaurants to cater to health-conscious consumers without compromising on taste and enjoyment.
Industry Implications
1. Restaurant Industry - The restaurant industry can capitalize on the trend of luxury fast food by creating upscale versions of popular fast food items and offering high-quality ingredients and innovative combinations.
2. Food Truck Industry - The gourmet street food trend presents an opportunity for the food truck industry to serve gourmet hot dogs and other high-end street food options, attracting customers looking for unique and indulgent dining experiences.
3. Fast Food Industry - The trend of health-conscious fast food creates an opportunity for the fast food industry to introduce healthier menu options that still deliver on taste and satisfy customers looking for quick and convenient meals.
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