'Parade,' the New York-based, youth-focused underwear brand, has debuted its newest loungewear collection named 'Lush Rib.' The Lush Rib collection includes a variety of comfort-focused items available in a range of inclusive sizes. There are also seven color options for these items, meaning there is enough variety to suit most loungewear looks. The colors include simple shades of white, black, and beige, as well as deeper colors such as blue, green, red, and purple.
The items in this collection include form-fitting stretchy leggings, shirts, dresses, bra tops, and body-shaping underwear. The Lush Rib collection is made from sustainably managed materials and produced in an ethical manner in its factories. This collection, as well as all other Parade products, are available at its online store as well as its physical location in New York.
Image Credit: Parade
Why This Trend Is Growing
- Sustainable Loungewear
- There is a disruptive innovation opportunity for loungewear brands to create sustainable collections that cater to Gen Z consumers.
- Inclusive Sizing
- The trend of inclusive sizing for loungewear collections is set to disrupt the fashion industry, as brands should invest in sizes to cater to different body types.
- Multi-functional Loungewear
- There's an opportunity for brands to create loungewear that is not just comfortable but can also be worn outside the house for multi-purpose use by consumers.
Industries Being Reshaped
- Fashion
- The fashion industry can take advantage of this trend by investing in loungewear collections that cater to Gen Z consumers, inclusive sizing and are environmentally friendly.
- Textile
- Textile industries can partner with fashion brands to create sustainable materials for loungewear collections.
- Ecommerce
- There's an opportunity for eCommerce platforms to provide a tailored shopping experience for consumers by leveraging the data on the growing trend towards loungewear and its accompanying consumer preferences.
