Luca & Linus is a concept olive oil brand based in Naples, Italy, that was conceptualized by the designer Tibor Hegedues.
The designer imagines that the concept brand's oils come from Campania, a Southwest region of Italy. There are two bottles in the Luca & Linus collection, one of which contains a lighter, fruity olive oil. This particular oil is bottled in a white frosted glass bottle, with simple graphics of green olives peppered all over the bottle. The second oil has a more intense fruity flavor, and is featured on black frosted glass with the same green olive imagery as the other.
This concept oil brand sets an excellent example for how designers can employ both playfulness and sophistication in their work.
What Makes This Trend Stand Out
- Frosted-glass Packaging
- New and established companies are exploring the use of frosted-glass packaging for their products.
- Conceptual Branding
- More designers are creating conceptual branding for products, which could lead to opportunities for disruptive innovation.
- Fruit-flavored Oils
- The popularity of fruit-flavored oils is on the rise, and companies may consider creating new combinations to stand out in the market.
Sectors Adopting This
- Food and Beverage
- The food and beverage industry can explore the use of frosted-glass packaging and developing new flavor combinations for oils.
- Design
- Designers can create more conceptual branding for products to set their brands apart and create innovative designs.
- Luxury Goods
- The use of frosted-glass packaging can add a touch of luxury to products, making it a trend to watch for in the luxury goods industry.
