The Lovestore Make Love, Not War ad campaign sends a positive message -- although some people may think that it is simply trading one vice for another. A seller of erotic accessories, Lovestore not only promotes its products in the campaign, it also encourages people to love instead of hate. While the company may be taking this 'love' to an entirely sexual level, it is much better than death and destruction.
Conceived and executed by Looma, an ad agency based in Kishinev, Moldova, the Lovestore Make Love, Not War ad campaign centers around weapons such as grenades and guns that have undergone a phallic transformation. For those who didn't get the true message before, they will get it once they lay their eyes on these images.
The Lovestore Make Love, Not War ad campaign was art directed by Sergey Prokopchuk.