Amsterdam-based fashion label APPLIED ART FORMS has dropped a limited-edition Valentine's Day collection titled 'Love Is The Drug.' The concise new capsule features a range of garments dressed with screen-printed artwork. These include wardrobe staples such as sweaters, hoodies, and oversized t-shirts. According to the brand, each item can be customized with stencil initials on the back for no extra cost, allowing shoppers to own a true one-of-a-kind item.
Founded by Guy Berryman, this up-and-coming streetwear label focuses on vintage designs, drawing inspiration from old-school military, utilitarian, and workwear aesthetics. Interestingly, the new 'Love Is The Drug' diverges slightly from these design codes to offer a more traditional round of basics. For those interested, the entire 'Love is The Drug' collection is now available on the APPLIED ART FORMS' website.
Image Credit: Applied Art Forms
Key Themes Behind This Trend
- Valentine's Day-inspired Streetwear
- Brands can create limited-edition collections inspired by holidays or special occasions to attract shoppers looking for unique and seasonally-appropriate styles.
- Customizable Streetwear
- Offering customization options for no extra cost can enhance brand loyalty and offer shoppers the opportunity to own a truly one-of-a-kind item.
- Diverging From Established Design Codes
- Breaking away from what a brand is known for can offer new opportunities for growth and expansion while also appealing to a broader consumer base.
Where This Applies
- Fashion
- Fashion labels can take advantage of seasonal holidays by creating limited-edition collections that align with themes to increase sales and attract new customers.
- Streetwear
- Customizable streetwear is a growing trend that allows brands to stand out among competitors and offer unique products to consumers.
- Retail
- Breaking away from established design codes can provide retailers with opportunities to reach new audiences and differentiate their brand from competitors.
