If advertising succeeds just by getting your attention, then the 'Love Thy Body' campaign by Out of the Box is a smash-hit branding strategy.
Featuring highly suggestive shapes disguised as hearts, the 'Love Thy Body' campaign was devised by the advertising agency to market the Habitat Club Spa in India. Without a doubt, it will raise a few eyebrows, but that is definitely the effect the ads are going for.
Implications - A simple and effective strategy to garner the attention of consumers is through the use of shock and humor. While certain businesses may find themselves hesitant in portraying themselves in an outlandish way, those who do will reap the benefits of creating a memorable impression in the minds of consumers.