The Lotuff Spring 2014 lookbook was shot in the dry desert of Marfa, Texas. Photography duo Miles & Miles captured the images, each one focused in different ways upon the brand's collection of leather bags, totes, duffels and travel gear.
The barren Texan backdrop proved to be the ultimate setting for the display of this springtime line. Few embellishments are needed to showcase the sturdy products that are both appropriate for travel and chic events. It may thus be said that the products are as much fashionable as they are functional, no small feat for contemporary designers.
Some of the pictures also feature simplistic snapshots of the landscape without the bags in sight. This adds an artistic slant to the production, proving that the merchandise is not the sole focus of the project.
What's Driving This Trend
- Minimalist Photography
- The use of simplistic snapshots of landscapes without the main focus on products creates an artistic slant to product photography.
- Functional Fashion
- The collection of leather bags, totes, duffels, and travel gear are not only stylish but also practical for travel and chic events.
- Naturalistic Backdrops
- Using barren Texan landscapes as a backdrop for product photography creates a unique and visually appealing aesthetic.
Who This Affects Most
- Fashion
- Fashion designers can explore minimalistic photography techniques to showcase their products in an artistic way.
- Travel
- The practicality of the leather bags, totes, duffels, and travel gear makes them a suitable choice for the travel industry.
- Photography
- Photographers can experiment with naturalistic backdrops to add a unique and visually appealing element to their work.
