Free Trend Report Free 2019 Report & eBook

Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book. Our Research Methodology

This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.

The Lotto 'What Would You Do?' Campaign is Happily Surreal

 - Nov 26, 2012
References: ddb & ibelieveinadv
The Lotto 'What Would You Do?' ad campaign creatively envisions what some people might do with a winning ticket. Whether it is living the rest of their days swinging from a hammock on a tropical beach or buying a luxury yacht, people would have a very fun time figuring out how to enjoy every last penny.

Conceived and executed by the DDB ad agency branch based in Auckland, New Zealand, the Lotto 'What Would You Do?' ad campaign may been surreal, but that is exactly how it feels to win such a ridiculous amount of money. Art directed by Toby Morris, Scott Maddox and Brett Colliver with photography by Steve Boniface, the images revolve around lottery ticket origami creations.