The Lotto 'What Would You Do?' ad campaign creatively envisions what some people might do with a winning ticket. Whether it is living the rest of their days swinging from a hammock on a tropical beach or buying a luxury yacht, people would have a very fun time figuring out how to enjoy every last penny.
Conceived and executed by the DDB ad agency branch based in Auckland, New Zealand, the Lotto 'What Would You Do?' ad campaign may been surreal, but that is exactly how it feels to win such a ridiculous amount of money. Art directed by Toby Morris, Scott Maddox and Brett Colliver with photography by Steve Boniface, the images revolve around lottery ticket origami creations.