Fashion marketing has expanded from the traditional methods of print campaigns within other publications to catalog-style lookbooks and artistic short films, as exemplified in the Lookbook Trend Report that boasts over 830 examples of market research.
By shifting gears editorially and expanding from a traditional campaign to a lookbook, a brand ensures total editorial control and removes the constraints of a single-page print advertisement. Lookbooks allow brands the opportunity to engage consumers with their own unique and enthralling story. Our research incorporates an additional 91 PRO Trends like Modern Wanderer, Collegiate Chic and Love for Anonymous, which provide an in-depth evaluation of relevant macro-trends, their implications and their potential influence across the market as a whole.
Use our report to expand your brand knowledge and kick-start inspiration to take your company's marketing and advertising strategies to the next level.
Editorial-Style Catalogs are the Newest Means of Fashion Advertising
Rebecca Byers — March 17, 2012 — Fashion