Fashion marketing has expanded from the traditional methods of print campaigns within other publications to catalog-style lookbooks and artistic short films, as exemplified in the Lookbook Trend Report that boasts over 830 examples of market research.
By shifting gears editorially and expanding from a traditional campaign to a lookbook, a brand ensures total editorial control and removes the constraints of a single-page print advertisement. Lookbooks allow brands the opportunity to engage consumers with their own unique and enthralling story. Our research incorporates an additional 91 PRO Trends like Modern Wanderer, Collegiate Chic and Love for Anonymous, which provide an in-depth evaluation of relevant macro-trends, their implications and their potential influence across the market as a whole.
Use our report to expand your brand knowledge and kick-start inspiration to take your company's marketing and advertising strategies to the next level.
What's Driving This Trend
- Catalog-style Lookbooks
- The shift to catalog-style lookbooks allows brands to have total editorial control and engage consumers with their own unique stories.
- Artistic Short Films
- Fashion advertising has expanded to include artistic short films, providing opportunities for creative storytelling and captivating visuals.
- Total Editorial Control
- By shifting from traditional print campaigns to lookbooks, brands can have complete control over their advertising content.
Who This Affects Most
- Fashion Marketing
- Fashion brands can leverage catalog-style lookbooks and artistic short films to differentiate their advertising strategies and engage consumers.
- Advertising
- The use of lookbooks and short films in advertising offers new opportunities for brands to create captivating and memorable campaigns.
- Market Research
- Analyzing the effectiveness of catalog-style lookbooks and short films in advertising can provide valuable insights for marketers and advertisers.
