In an effort to remain relevant in today's competitive fashion market, Banana Republic debuts its fall 2021 campaign entitled The New Look.
President Sandra Stangl explains that the company is "reimagining every detail of the customer experience in the form of democratic, approachable and inclusive luxury." From its digital presence, in-store customer experiences, and updated product designs, Banana Republic customers will experience an elevated and comfortable shopping excursion.
The new fall line is informed by the mythical American aesthetic, imaginary San Francisco, and the late 1990s. The line attempts to blend aesthetics that would not typically go together to produce The New Look. San Francisco is home to the brand's founders Mel and Patricia Ziegler. The brand will continue its famed "safari look" by upcycling military garments to honor the founders.
Image Credit: Banana Republic