It seems that after their classically romantic, but safe and boring, Fall/Winter 2008-09 ad campaign with Kate Moss and French actor Gaspard Ulliel, Longchamp wanted more bang and action for their Spring 2009 ready-to-wear ads.
Kate Moss is still in, but Ulliel is out, with Russian beauty Sasha Pivovarova taking his place and affectionately wrapping her arms around Moss.
The ad campaign was shot in Los Angeles by Mert Alas and Marcus Piggot.
Faux lesbianism seems to be the hot thing to do these days. From the recent Versace ad campaign to Katy Perry’s girl-on-girl kiss.